Have I found a 'free lunch'?

If you ever wanted a clear example of the importance pricing plays in a marketing strategy to increase the desirability of a product or service, then look no further than The Royal Landscape, part of The Crown Estate near Windsor.

The area is broken down into three areas, namely The Savill Garden, Virginia Water and The Valley Gardens all housed within the Windsor Great Park. Very fortunately I live on the doorstep of this thousand acre site, and utilise its entirety often for various family activities.

Arguably the leading attraction is The Savill Garden, a 35 acre site wonderfully fronted by the strikingly modern The Savill Building, a 2007 RIBA Sterling Award Finalist. As you would expect this garden offers diverse planting with a myriad of plants, design and landscaping and of particular splendour is the fairly new contemporary rose garden addition, designed by RHS judge Andrew Wilson.

Blue Cliveden

I've been visiting Cliveden since I was a small child, so I’m thrilled that my three young children get as much as I did and still do from this amazing setting. But hey, what’s not to like? Woodland, river, formal gardens, sculpture, great architecture, history, pond gardens, maze, secret paths, wildlife, play parks, picnic areas, not forgetting cappuccino and ice cream. No wonder it’s the flagship attraction for the National Trust.

Cliveden - southerly view of the house from the bluebell woods