If you ever wanted a clear example of the importance pricing
plays in a marketing strategy to increase the desirability of a product or
service, then look no further than The Royal Landscape, part of The Crown Estate near Windsor.
The area is broken down into three areas, namely The Savill Garden, Virginia Water and The Valley Gardens all housed within the Windsor Great Park . Very fortunately I live on the doorstep of this thousand
acre site, and utilise its entirety often for various family activities.
Arguably the leading attraction is The Savill
Garden, a 35 acre site wonderfully fronted by the strikingly modern The Savill Building, a 2007 RIBA Sterling Award Finalist. As you would expect this garden
offers diverse planting with a myriad of plants, design and landscaping and of
particular splendour is the fairly new contemporary rose garden addition,
designed by RHS judge Andrew Wilson.
